May 7, 2007
Is Too Much Choice Making Us Miserable?
The Paradox of Choice
In this highly entertaining TED talk Barry Schwarz talks about the paradox of choice in modern society.
He asks the question . . .
Is the massive amount of choice a good or a bad thing in modern society?
Apparently the answer is YES. This doesn’t make a lot of sense so it’s probably best that we let Barry explain:
Barry Schwarz, sociology professor at Swarthmore College and author of The Paradox of Choice:
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